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📝 article evilmartians.com · August 4, 2026

+14% activated users for AppSignal: designing a new homepage in code

Authors: Gleb Stroganov, Product Designer, Rita Klubochkina, Sr. Frontend Engineer, Varya Nekhina, Account Manager, and Travis Turner, Tech Editor Topics: Case Study, Design, Developer Products, Design for devtools, Product development, Developer marketing, Agentic development We designed and shipped a fresh AppSignal homepage in code, then validated it in an A/B test with a 14% lift in activated users. AppSignal is an established APM platform used by thousands of engineering teams that combi...

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