Client success starts before kickoff

Client success is established long before kickoff, during the work happening in business development and even before the contract is signed. By the time a project begins, there have already been meetings, follow-ups, internal conversations, and decisions about what the engagement should actually look like. All of that creates context the delivery team eventually inherits. If that context is clear before kickoff, the project has a much better starting point. Teams shouldn’t spend the first few...