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📝 article justin.searls.co · August 26, 2026

📸 Engrish is so back

Justin Searls on the visible decline in English signage quality across Japan over the past few years, against a backdrop of falling domestic English proficiency. Not Rails, filed under community writing.

[Translator's note: buffet dining is often referred to as バイキング ("Viking") in Japan. Here's why .] Over the past 15 years, Japan had gradually improved the accuracy and quality of English language signs and guidance. This is despite a precipitous drop in domestic English language proficiency . Rather, Engrish began to disappear from all but the most far flung corners of the country thanks to the proliferation of fully remote, easy-to-contract human translation services. However, thanks to the...

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